Seeing as how this is a very different tactic, one might think it wasn’t a smart play, but it seems to be working out for Apple, which saw 33.6 million people subscribe in the fourth quarter of 2019.
Apple TV+ debuted on November 1, and, instead of offering folks tons of licensed content that can’t be found commercial-free anywhere else along with new programming (like many streamers do), the service decided to commit all of its billions upon billions of dollars on originals only.