And when it comes to this unconventional movie, an unconventional For Your Consideration campaign can only help.
The ad is in the style of a traditional For Your Consideration clip, featuring images from the movie, but also uses the snarky tone associated with Deadpool itself, touting “600 lbs of Chimichangas,” “4 pairs of assless chaps,” “12 humiliating minutes on the casting couch,” “117 script pages,” “465 ad libs,” as well as “3 good walls” and “a 4th that’s broken.”
This is certainly a nontraditional For Your Consideration ad, but considering the actor’s 4.59 million Twitter followers, there’s a good chance the voting members of the Academy will have come across it at some point or another.
The film probably has an uphill climb for Best Picture or a Best Actor nod for Reynolds, but if nothing else, Deadpool has momentum on its side.