Fox has apologised following an outcry over its promotional poster for recent superhero film X-Men: Apocalypse.
The image emblazoned on billboards across the world shows Oscar Isaac’s villain Apocalypse grabbing the character of Mystique (Jennifer Lawrence) by the neck.
X-Men: Apocalypse is the ninth film in the franchise and stars a mass ensemble of actors including Michael Fassbender, James McAvoy and Game of Thrones’ Sophie Turner.
“In our enthusiasm to show the villainy of the character Apocalypse we didn’t immediately recognise the upsetting connotation of this image in print form,” it announced in a written statement.