No matter what Fox is charging for 30-second spots, two minutes of ads can’t directly compare to 13-16 minutes.
Consequently, higher ad premiums mean Fox may end up having to charge more for its programming.
Not something customers ever like to hear, but the payoff could work out for those who despise commercials the most.
Fox Networks Group’s executive vice president of non-linear revenue, David Levy, said Fox might make some changes with its ad pricing, according to CNN, which would definitely make sense.