Sure, 2009’s G.I. Joe: The Rise of Cobra and 2013’s G.I. Joe: Retaliation were moderate hits, but had nowhere near the international blockbuster appeal of the Transformers movies.
Nevertheless, Hasbro is going to continue to mine for The Golden Ticket that’s eluded G.I. Joe to keep their box office winning streak alive.
“The world has changed, and I think you’re going to see G.I. Joe changing with it.
Hasbro Studios head, Chief Content Officer Stephen Davis, also noted that the company “hopes to create a head snap.