According to SuperData Research, a grand total of 665 million independent consumers are opting to watch gaming video content over primetime television.
Furthermore, more people are opting to watch gaming video content than HBO, Netflix, ESPN, and Hulu combined; and ad revenue and consumer spending for gaming video content is expected to reach $4.6 billion by the end of this year.
For some time now, gaming video content – most popular characterized by Let’s Play videos – has become something of a mainstream phenomenon with younger viewers, and the latest report has it that the entertainment medium is steadily superseding primetime television.
Of that 665 million, 46% are women and the highest average income per consumer stands at $58K in the U.S. alone.