Gary Barlow – the inadvertent icon of ‘hun culture’

And this new life as an inadvertent social media star, being celebrated for being, well, a cheerful and earnest middle-aged man, has arguably done him good.

Every other social media video seemed to feature a Barlow jump scare.

Gary Barlow has just arrived in South Africa, ready to fulfil his celebrity national service by embarking on his very own TV travelogue.