Actor and equality campaigner Geena Davis has announced that Disney has adopted a digital tool that will analyse scripts and identify opportunities to rectify any gender and ethnic biases.
Davis said the plan was not to “shame and blame”, but to reveal any unconscious biases in film projects before they entered production.
Davis, founder of the Geena Davis Institute on Gender in Media, was speaking at the Power of Inclusion event in New Zealand, where she outlined the development of GD-IQ: Spellcheck for Bias, a machine learning tool described as “an intervention tool to infuse diversity and inclusion in entertainment and media”.
We need to see it in fiction to create the cultural change we need.