Of course, there are still some ways to try and top this particularly creepy showing of IT.
Or, there could be a Pennywise impersonator hired to roam the aisles in the later weeks of IT’s release, when folks are dipping in for second or third helpings.
For instance, a theater could hire Bill Skarsgard to show up, incognito, only to walk into the front of the theater and peel out a huge, sadistic laugh as the credits conclude.
The limit only exists in the imagination of the theater promoter, and if you’re one such person looking to push the limits, just keep in mind one crucial fact: the movie’s pretty scary even without the young boy in a raincoat or other gimmicks.