Ghostbusters was a succinct but not very Google-friendly name for a reboot, leading to a ton of “Ghostbusters 2016”, “Ghostbusters reboot” and “new Ghostbusters” searches.
The movie turned out to be highly contentious and put director Paul Feig off reboots for life.
catchphrase did appear in the credits and on a couple of posters, but wasn’t really used in the run up to theatrical release.
“This one was just too tempting because I knew we could do something with it that was exciting.”