Now, in a likely effort to lure in male viewers, Sony has paired up with the NBA for a new series of Ghostbusters promotional spots geared to basketball fans.
The first trailer racked up more than half a million “thumbs down” votes on YouTube, making it the most disliked in YouTube history.
West coast audiences were treated to a promo led by recently retired Los Angeles Laker Kobe Bryant sporting a Ghostbusters jumpsuit at the Staples Center.
Both promos notably don’t feature Feig’s new female quartet of ghost hunters: Melissa McCarthy, Kristen Wiig, Leslie Jones and Kate McKinnon.