Warner Bros. just set several new release dates for upcoming films, but they also changed some existing ones, including moving up Godzilla vs. Kong by nine weeks.
The right release date can make or break a film.
Getting a movie in front of audiences during the time that they want to see it can be the difference between box office success and failure.
As a result, competition for dates can be fierce as studios have begun to stake out weekends further and further in advance in order to be sure that another studio doesn’t get there first.