To that end, the winner of the Audience Award at the Toronto International Film Festival walks away with its fair share of buzz on which it can build, and this year’s winner is Peter Farrelly’s Green Book.
Word-of-mouth drives the strongest Oscar campaigns, for when some people see a movie and determine that it’s good, ore people want to see it.
It’s something every film is trying to secure during the annual Oscar race, and one of the best ways for a movie to build it is by being good.