And while kid meal movie toy tie-ins still very much exist, the idea of merging the worlds of advertisers and tentpole movies has become more commonplace.
But in this spot, the Geico lizard has something else he wants Groot to save.
Call it a shared cinematic-advertiser universe, where either the film’s characters become involved in the advertiser’s setting or vice-versa.
Not only were the ads humorous, they made you awfully hungry for the fast-food chain’s burgers.