The director Gus Van Sant, faced with a film world placed on pause by the closure of cinemas worldwide, needed a new creative project.
The fashion designer Alessandro Michele, having cancelled Gucci’s catwalk shows during the pandemic, needed a way to showcase his latest collection.
The Van Sant mini-series continues Gucci’s drive to insert itself into the cultural conversation about gender and identity.
The pandemic has seen film “sucked into the computer screen”, said Van Sant at the press conference.
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