So perhaps there are those who feel “binge-watching” means one is watching way more television in a single sitting than one should.
It’s a question that, unfortunately, neither Pearce nor Netflix has any available answers for.
If that was the case, it’d be understandable that Netflix would want to disassociate the practice from its brand, especially given the practice could generically account for any long time spent watching television.
We can speculate, however, that the word “binge” itself can be interpreted to have a negative connotation, since it’s usually used when describing excessive and unhealthy eating or drinking.