Her brand peddles psychic vampire repellent, says chemical sunscreen is a bad idea, and promotes colonic irrigation and DIY coffee enema machines, despite them carrying considerable risks to health.
And now we have dubious wellness products and dodgy procedures available on the web.
Fresh from controversies over jade eggs and unusually scented candles, Goop has just popped up with a new TV series in which Gwyneth Paltrow and her team test vampire facials and back a ‘bodyworker’ who claims to cure both acute psychological trauma and side effects by simply moving his hands two inches above a customer’s body.