The conservative group created a campaign calling for the removal of the ad, citing that the “content goes against Christian and conservative values that are important” to Hallmark’s audience.
The more religious-minded demographic’s importance is evidenced by the record number of Christmas movies produced this year, as opposed to other faith’s celebrations.
The showcase of a lesbian couple locking lips on the Hallmark network, in the midst of its Christmas-focused movie season, moved the outspoken organization One Million Moms to action.