The filmed 2016 performance featuring the original Broadway cast proved to be monstrously successful for the streaming platform, causing a significant rise in app downloads in the U.S. over the weekend According to Variety, the Disney+ app was downloaded 266,084 times domestically (513,323 times globally) from Friday through Sunday.
Lin-Manuel Miranda’s smash hit Broadway musical Hamilton debuted on Disney+ Friday, July 3rd, in anticipation of Fourth of July weekend.
Compared to the last four weekends in June, this marks a 72.4 percent increase in U.S. downloads.
But with coronavirus causing the shutdown of movie theaters nationwide, Disney seized the opportunity to bring the spectacle to audiences sooner through Disney+.