It’s only been two years since the last series of The Apprentice graced our TV screens, in late 2019.
At its core, The Apprentice is an aspirational show, a festishistic paean to the trappings of business culture.
As the years went by, however, The Apprentice inevitably lost its novelty.
The very fact that people are questioning them attests to a mounting problem the show faces, however: the nation has stopped buying what The Apprentice is trying to flog.
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