The iconic toy had its own show for a little while, but gained a brand-new popularity boost when the Mr. and Mrs. Potato Head characters appeared in the Toy Story franchise with voices by Don Rickles and Estelle Harris.
Hasbro has decided to drop the “Mr.” in Potato Head after 70 years of the classic toy.
ABC News was one of the first outlets to report on the new Mr. Potato Head gender-neutral rebranding.
While Hasbro is rebranding, they have promised that the Mr. and Mrs. Potato Head characters will still be around, though they did not go into details about how they will be utilized in the future.