Rogue One: A Star Wars Story opens in U.S. theaters on December 16, 2016, followed by Star Wars: Episode VIII on December 15, 2017, the Han Solo Star Wars Anthology film on May 25, 2018, Star Wars: Episode IX in 2019, and the third Star Wars Anthology film in 2020.
Their crown jewel is arguably the Star Wars line, which has been a considerable moneymaker for years.
Two principal players from the saga are now getting this treatment, and will be available as exclusives at Celebration and SDCC.
Hasbro always as a sizable presence at these conventions, taking the opportunity to display and tease their upcoming products that tie into the most anticipated film releases.