The £42m campaign has been created by M&C Saatchi, the Conservative party’s longstanding ad agency, and will first air during Emmerdale on ITV1 on Tuesday night.
The FCA spent £1.7m on evaluation and testing to ensure the ad campaign hits the mark with consumers.
It features an animatronic model head of Schwarzenegger mounted on tracks that pursues supermarket shoppers urging them to stop procrastinating and look into making a PPI claim.
The result is a suite of adverts that we are confident will help us achieve our campaign objectives.”