In a statement, WarnerMedia says, “Now that HBO Max has launched and is widely distributed, we… will be sunsetting our HBO GO service in the U.S. We intend to remove the HBO GO app from primary platforms as of July 31, 2020.
In an effort to address brand confusion triggered by the arrival of HBO Max, WarnerMedia is shuttering HBO Go and rebranding HBO Now (as simply HBO).
HBO Max, which launched on May 27, costs $14.99 per month, though current HBO subscribers with select cable providers (along with HBO Now subscribers) were given immediate access to the service at no additional cost.
Existing HBO NOW subscribers will have access to HBO through the rebranded HBO app on platforms where it remains available and through play.hbo.com.