Meaning that, logically, lots of teens (and possibly younger kids) will want to check out the show, while their parents will likely be turned off by the graphic depictions of sex, drug use, violence and other things they probably wish their kids could stay away from for the rest of their lives.
Well, at least those behind the show are prepared for it.
If this were, say, another Game of Thrones type of show, it would be pretty easy to dismiss the content as being for adults only, but part of the issue that has already been raised by Euphoria is that the series deals with adolescents and how difficult it is to grow up in today’s world.