Beer ads have historically featured attractive people opting for the sudsy beverage in question over other beverages — ‘Dilly, Dilly!ˆ – which is essentially what Heineken did with one recent TV spot promoting the brand’s low caloric content.
A commercial’s main goal to sell a product, and for better or worse, there are usually more bad ways than good ways to get that job done.
Only, the company went about it in a way that many, including Chance the Rapper, thought had racist implications, and the negative fervor was such that Heineken officially pulled the ad from airing on TV and online.