Secondly, Hereditary is a slow burn horror film, meaning audiences really have to be in it for the long haul and wait until the back half of the film before things start getting REAL.
For one thing, CinemaScore doesn’t tend to be a good source to review horror movies, because that genre can tend to be pretty polarizing.
So, why is CinemaScore reporting that audiences aren’t too hot for this movie?
Not everyone loves to see lots of gore or get spooked out of their boots.