GroupM, the media arm of advertising giant WPP, has significantly increased its forecast for growth in UK cinema advertising spend this year forecasting that it will break the £200m mark.
A Hollywood blockbuster bonanza including the final instalments of the Avengers and Star Wars sagas, and Frozen 2 are fuelling an all-time record year for UK cinema advertising.
With two more films still likely to join the billion-dollar club – record-breaking Frozen 2 and the upcoming Star Wars: The Rise of Skywalker – analysts are significantly upping forecasts for this year’s UK cinema advertising spend.
DCM is predicting it will see a record-breaking year for cinema advertising revenues, with ad sales growth up double digits.