In preparation for its 100th birthday next year, the Hollywood sign is getting a makeover.
The Hollywood sign is a frequent target of creative adjustments, from the “incredibly tacky” official attempt to make the letters read “Rams House”, in honor of the Los Angeles team’s Super Bowl win this year, to periodic acts of vandalism that change the sign to “Hollyweed”.
Sherwin-Williams, an American paint company headquartered in Ohio, is once again partnering with the Hollywood Sign Trust to repaint the sign in a special weather-resistant finish.
The paint company has selected “extra white” paint for the job, which it calls a Hollywood “facelift”.