Aside from traditional marketing, Sony has partnered with countless companies around the world to promote Homecoming as well as their products.
According to Sony’s president of worldwide marketing, Josh Greenstein, doing this gives off the impression that Homecoming isn’t just a movie, it’s “a global cultural event.”
Considering that Spider-Man merchandising has previously topped Avengers sales, it looks like this is another win-win for both studios.
Jon Watts’ Spider-Man: Homecoming has finally released, and it looks like the movie is off to a strong start at the worldwide box office, thanks to Sony Pictures breaking the franchise’s record for the biggest promotional campaign ever.