A spokesperson for Empire Cinema said: “We are investigating how an inappropriate trailer was played before a screening of Peppa Pig at our Ipswich cinema, for which we apologise.
Young children were reportedly frightened and tearful at a screening of Peppa Pig: Festival of Fun at Empire Cinema in Ipswich on Saturday after two trailers were aired before the feature.
Parents yelled at the projectionist to stop after a trailer for Hereditary preceded the screening.
The trailer for Ma includes shots of torture, dead bodies, fire, jump cuts to scary masks and dialogue such as: “That bitch is crazy!”