One was simply my brother in law sent me a screengrab of an advertisement for Better Call Saul in China.
He was in China for his job, and he showed me that people were watching Saul in China.
I also thought about my character from Better Call Saul, who is an earnest guy whose striving, and fails, and never quits; and is willing to be devious to try and get the upper hand.
And I thought, ‘Holy cow, they’re watching in China, Russia, Italy, France.