This would seem to be one of those times where all publicity is good publicity.
It’s also necessary to remember that O’Reilly, like quite a few Fox News hosts, has a pretty dedicated following, and if he has fans who don’t actually watch on a regular basis, they might be more prone to check the show out specifically to help give the program a boost when they think it might be coming under fire.
Even though the allegations of sexual harassment are terrible, there are, undoubtedly, a lot of people who tuned in to The O’Reilly Factor this week to see if Bill O’Reilly would talk about those allegations, or the reports of women being paid not to talk about them, on the air.