According to Page Six, Stephen Colbert wants to keep his momentum going in the wake of his seven-week victory and try to claim the 18-49 demographic.
Sources have told Page Six that Colbert wants to take this key demographic for himself — so much so, in fact, that he brought back his old Colbert Report character for a recent segment.
Young people are still mostly flocking to The Tonight Show, where Jimmy Fallon holds a comfortable margin.
The Late Show is currently the most watched late night program but those numbers are apparently not coming from the 18-49 demographic — the key area for advertisers when picking where and when to buy ad time.