It all began when Disney tried to trademark Día de los Muertos and Day of the Dead across all platforms.
Pixar’s Coco has been peppered with controversy since 2013.
Needless to say, this was not taken well within the Latino community, especially once it was discovered that a non-Latino was co-directing.
They had hoped to secure those phrases and such themed merchandise as fruit preserves, fruit-based snacks, toys, games, clothing, footwear, backpacks, clocks, and jewelry.