However, late night programs like The Late Late Show with James Corden have figured out alternative ways to bring in revenue, including creating videos with viral potential for millions of millions of viewers.
Integration essentially means that The Late Late Show and other programs find ways to partner with corporations to increase their brand awareness.
Ratings is a word that is bandied about quite often in relation to TV programs—especially network TV programs in the US.
Ratings help the networks to gauge how well their programs may be doing compared to other shows.