Without this testing being carried out during Soderbergh’s process, both products are pure examples of what the director is trying to present to the world as his return to the movie business.
As everyone knows, focus groups are used by big studios to not only change what a film like Logan Lucky will end up being in its final form, but they also effect how that film is sold to the public at large.
So not only is this an exercise in spending less money on the marketing end of things, it’s also a good example of how Steven Soderbergh is taking the movie making process back for the director who wants to truly control their product.