However, recently the subscription streaming service revealed the average time it takes for a subscriber to decide whether or not to watch a show.
Over time, the company learned that seeing images that convey emotion made people click more, as happened with this Unbreakable Kimmy Schmidt promo for Season 2.
We were surprised by how much impact an image had on a member finding great content, and how little time we had to capture their interest.
So, Netflix started doing even more testing and found that one way to attract users to projects—even little known projects—was finding better images to use on the home page.