It was only a few short weeks ago that some people hadn’t even gotten the passes they had paid for, yet, and some movie theaters, including AMC, are trying to block MoviePass from being used.
And when MoviePass is talking about breaking even, the company is talking about breaking even on the average ticket for a movie in the US, which Forbes says is $9.
While Mitch Lowe is submitting that people will use the passes a lot at the beginning and that use will taper off this also hasn’t been proven, yet.
Finally, the new, cheap MoviePass is relatively untested.
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