But The Bachelorette and The Bachelor contestants can really make some serious cash after the show as brand influencers — posting Instagram ads and other promotions.
MediaKix tracked some data, and found reality stars can make close to $1 million a year off of brand sponsored deals on Instagram.
In 2016, Us Weekly reported Bachelor in Paradise couple Jade Roper and Tanner Tolbert were on track to make $1 million from sponsored posts.
That’s one reason why contestants like to stand out on TV, so they can maximize their brands on social media.