While the film doesn’t have a 3D option, there’s a chance that the large format exhibition could draw curious fans into IMAX theaters, ready for full immersion in the world of The Losers Club and their greatest nemesis.
IT was announced as heading to IMAX theaters on the same weekend as its traditional theatrical debut, and this could only mean big things for the film’s chances at the September box office.
It may not be a huge play, but it should surely be enough to propel the film towards the $48 – $50 million mark that The Hollywood Reporter seems confident the film will hit.