But Blair Witch may also be running into a bit of horror movie fatigue, as audiences already have plunked down their hard-earned dollars on Don’t Breathe, Lights Out and The Conjuring 2 all summer long, so Blair Witch might not be the best and most viable option this weekend.
Opening in more than 2,3000 locations on Thursday night, Simon Barrett and Adam Wingard’s Blair Witch banked an estimated $756,000, according to figures acquired by Variety.
On the plus side, this opening was stronger than both Snowden and Bridget Jones’s Baby, though all three movies are hoping to compete with Clint Eastwood’s Sully at the box office all weekend long.