According to TechCrunch, Mulan upped install rates by 68%, and consumer spending within the app grew 193% during the week as well.
Theoretically, it’s a large sample for the service that could indicate Mulan is a success for the studio.
Another piece of data from Sensor Tower tracked the amount of downloads of the Disney+ app the week of Mulan’s release against the week prior.
In other words, Disney+ saw a lot more money roll in during Mulan’s “opening weekend” than usual.
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