With a product line that’s grown with its core audience, the Legends series has to offer something more in order to keep collectors invested.
And one could say it’s all down to his trademark, lovable smirk.
Long thought to be the domain of merely children looking forward to the next summer blockbuster, Hasbro’s Marvel Legends line is a premium brand of action figure marketed to those who are looking for a product a cut above your typical toy.
Part of what’s helped the line stay on its game is the fact that the figures boast lifelike appearances that match the stars they’re intended to capture, with Paul Rudd’s Scott Lang from Ant-Man and The Wasp being the most recent, and apparently one of the easiest, the company has pressed into plastic posterity.