The same analysis from 7Park Data also finds that 42% of Netflix subscribers watch primarily licensed content with little attention for original content.
The numbers taken into account for this analysis were gathered in the 12-month period that came to an end in September 2017.
That 42% watches licensed content for 95% of their overall streaming, and a mere 18% of subscribers based in the U.S. can be categorized as “originals dominant,” which means viewing 40%-100% of originals compared to licensed projects.
58% of new subscribers watched licensed programming before jumping into originals, which indicates that the majority of customers were not signing up just because of the buzz for Stranger Things or the Marvel series.