So, debuting Rampage closer to films like Ready Player One and Tomb Raider became the best option.
If the studio had chosen to hold Rampage for after Infinity War’s release, the sheer number of competing projects on the horizon would’ve made it tough to fit Rampage in any time after Infinity War on the crowded summer schedule.
Now, as a result of the close release proximity, both Ready Player One and Rampage could potentially make less money than they would’ve managed with a broader gap separating their respective release dates.
Avengers: Infinity War’s move clearly put Rampage in a tight spot, but there’s still a clear case to be made that Warner Bros. made the right call debuting the film earlier.