Prior to The Force Awakens, it was incredibly difficult to find any action figures for female characters, Star Wars or otherwise.
In 2015, Star Wars toy sales for Hasbro totaled almost $500 million and a lot of that was on the strength of Rey merchandise.
A recent report from CNBC took a look at how Rey action figures have totally changed the toy landscape.
This year, Felicity Jones’ character Jyn Erso from Rogue One: A Star Wars Story will also be a popular figure thanks to the success of that movie, so things are looking up for fans of female action figures.