Nevertheless, The Late Show remains strong with audiences over the age of 50, and the 50+ demographic is one that watches a great deal of TV, pays attention to politics, and votes in major elections.
The last two weeks have seen The Late Show win in overall viewership, but The Tonight Show with Jimmy Fallon came out on top in the 18-34, 18-49, and 25-54 age demographics.
Even if The Late Show never manages to overtake the rest of its competition in all the key demos, it may well cement itself as the place to be on network TV for adults 50+, and that’s a substantial audience.
That said, Stephen Colbert still has plenty of competition in the late night game.