It also packs more than 30 easter eggs into its 4 minute and 18 second runtime — including blink-and-you’ll-miss-it glimpses at a Raggedy Ann doll, some Nike Diablos, and E.T.’s snack of choice, Reese’s Pieces.
And despite Hollywood’s technological advanced since the ‘80s blockbuster, the commercial’s creative team employed some old-school puppeteering, in addition to CGI, to bring Steven Spielberg’s lovable extraterrestrial back to life.
The commercial, directed by Lance Acord, is filled with nostalgic homages to many of E.T.’s iconic moments, from the film’s tear-inducing finger touch to the moonlight aerial bicycle rides.