Chess.com has even seen its number of new players increase five fold, and the International Chess Federation reports that the buzz surrounding the limited series has led to greater interest in next year’s World Championship.
The series also seems to have sparked greater public interest in the game of chess.
In addition, inquiries about chess sets on eBay have increased by 250%, while Goliath Games has seen chess sales increase by over 170%.
The streamer reports that Google search queries for chess have doubled and that searches for “how to play chess” are experiencing a nine-year peak.